Flux. is the capstone event brand of UNLV's graduating graphic design cohort of spring 2023. In order to create the event, the cohort was split into respective teams: Look Development Team, Book/Publishing, Physical Collateral, Web Design, Asset Team, Photography Team, Distribution Team, Event Logistics, and Social Media.
I was a member of the Social Media team where I was in charge of promoting not only the event, but every individual designer.
Mood Video
Edited by Ryan Almazan, Look Development Team
Footage recorded by Ryan Almazan or obtained via Pexels
Social Media
Contributions by Erika Jasso, Regine Ashley Young,
Paola Macias, Cyrenz Garcia, & Sapphire Barrajas
Paola Macias, Cyrenz Garcia, & Sapphire Barrajas
Reviewed by Look Development
The social media program for FLUX, conceived by the Look Development team, involved a rigorous posting schedule that focused on treating the entire Instagram feed as a canvas.
Deliberate efforts were made to provide extensive coverage on the designers of the graduating cohort, as well as providing strong insights into each designer's personal insights.
As a result, the Instagram account was turned from simple promotion into a storytelling device in service of the brand. An unprecedented 168 posts were published to the account, attracting 163 followers, both the highest numbers ever seen from a graphic design capstone account at UNLV as of 2023.
Draft example of how we create a continuous feed.
